Søren Xerxes Frahm

CEO & Founder

+45 40 61 80 36


Areas of expertise

Product strategy, Design Thinking, Innovation – development and execution, Product- og Service development, Product- Consumer- and behavioural psychology, Neuro marketing,

Measuring/registration of human behaviour and reaktions, Fail Safe Design, Cost optimization, 4 week innovation sprints.


2017 – Nu, Artlinco A/S
Founder & CEO

2001 – 2017, Artlinco A/S
Founder & Manager, Insight & Innovation

1997 – 2001, Innovator Designs ApS
Adm. Direktør

1994 – 1997, LEGO A/S
Industrial designer & Project manager

1990 – 1994, LEGO Futura ApS
Industrial designer & Project manager

1989 – 1990, LEGO Futura ApS
Concept Developer


Business by design/Design Denmark (vice chairman)
Venture City Horsens
Hulvej Private School

Position of trust

Designmentor, Dansk Design Center

Vækstalliancen, Horsens


Guest speaker about Design Thinking as a strategic tool, Succes through Innovation

Evidens based development, Design of user behaviour (for DI & UM)

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