Golden Lotus contacted Artlinco when they had to launch a new healthy, organic and gluten free range of pasta. The products addressed the conscious consumer and were based on ingredients that one would normally not associate with pasta.
It was important that the packaging communicated organic values, but in the same time fast and precisely communicated the unique advantages to the consumer.
Client
Asian Food
Services
Branding, Packaging
With the new packaging concept it didn’t take long before Golden Lotus’ range of organic pasta were to find in the Danish supermarkets.
